Lanlian Equipment Maintenance Company Strategy

The thesis utilizes SWOT method to analyze the internal strengths and weaknesses, external challenges and opportunities and the core competence of the Lan Lian Equipment Maintenance Corporation. Conclusions are drawn on the future development strategies of the corporation, including the investment strategy, marketing strategy, human resources strategy, and corporate culture that goes along with the strategies.On marketing strategy, this thesis advocates the company to "establish cooperative partnership with major manufacturers of mechanical, electrical and instrumental products, and be granted the certification to be their local technical service agent", which has gained attention from the top executives in the company and the manufacturers as well. Practice has been made on this subject.On human resources management strategy, this thesis points out the weakness of the established human resources system in the company, and accordingly proposes some feasible suggestions and solutions with regard to the real situation of the company and characteristics of different groups involved in the human resources issues.