Cnooc Cross-border Mergers And Acquisitions Integration Strategy Research

Merger and acquisition now becomes popular in the business world. It is one of the significant ways to expand business and to speed up the development of an enterprise. In order to facilitate the integration of merged and acquired enterprises, it is of great necessity to integrate the businesses after M&A. Integration occurs after M&A which is often regarded as the most difficult and complicated part. The acquired enterprises, through the integration of the transformed resources, market and operating capability, and together with the emergence of synergy, can effectively allocate and optimize those foresaid elements and finally strengthen the capabilities of the enterprises, and thus establish the dominant position in the industry. However, integration is usually a long-term and complex process. And what are being integrated include all the respects of an enterprise. How to find out the decisive factors key to the success of integration has become one of the main problems studied by many enterprises as well as business scholars. This thesis sets the recent cross-border strategic integration of China National Offshore Oil Corp. (CNOOC) as the study objective. It focuses on the factors affecting the implementation of integration from the perspective of operating strategy. It employs innovative integration model to study these elements: business direction, market, resources, operating capability, structure and culture. On the basis of analyzing specific situations of enterprises, the thesis sums up the factors closely related to the integration of CNOOC and especially focus on studying the integration method for analyzing the process of the key factors. Some suggestions about the integration of CNOOC are also provided in the thesis.