Company C Of International Marketing Strategy

After China entry to WTO, the Chinese companies not only confronts with the mutual competition of Chinese companies but also the challenge of foreign companies. More and more companies exported their products abroad. Company C, a small size enterprise, is a flooring manufacturer. Now the company have had a lot of customers both in China and abroad. In few years the company have caught a lot of opportunities and become stronger and stronger.We analyse the reason of the success of the company and it's shortcoming.Also we analyse the product policy, the price policy, the international marketing channel policy and the E-business of company C. The result of analyses can make us be aware of the way of company C doing his export business.And we will make sure that the location of company in the whole industry and adopted development strategy. Using SWOT model, we will analyze the Strengths,Weaknesses,Opportunities and Threats of the company. Lastly, we give some stratagems and policies to company C when doing international business and also some suggestion.We hope the analyze of company C about doing his international trading will be useful to Chinese small size enterprises when doing international trading.