Manufacturers Of Organizational Innovation And Implementation Mechanism

Under the background of the economic globalization, the market competition is more and more acute, and customers' needs are more and more diversiform. Under the influence of these circumstances, dumbbell-shaped enterprise and information enterprise have been the major form of organization structure of manufacture enterprises. How to establish dumbbell-shaped organization structure? How to carry dumbbell-shaped organization structure into execution? It's just the problem that will be solved in this thesis.So far, whether the enterprises are great or not, they have made use of their own resources to establish the dumbbell-shaped organization structure, Although the structure shape is dumbbell, established dumbbell-shaped organization is limited in the resources investment, so established dumbbell-shaped organization just has the similar shape with no material content.on the enterprise external resources, the idea and method on establishing the real dumbbell-shaped enterprise are brought forward, that's, the enterprises can make use of the external resources, and can make the research and development, production, and marketing source from the exterior.It needs developed external circumstances to establish the dumbbell-shaped organization structure by sourcing from the exterior, that is, the marketing intermediary system, technology intermediary system, OEM need develop widely. Their function and organization structure will be studied and standardized in this thesis: firstly their functions are taken shape; then the. suitable organization structure is designed; finally the suggestion on how to develop and cultivate them is put forward. On the bases of wide investigation and scientific analysis, the comprehensive evaluation system on the strength of marketing intermediary, technology intermediary is established and provides the enterprises the instruction. For OEM, after the benefit-distribution relation between the two sides of OEM is analyzed in detail, the cooperative condition between the two sides of OEM is drawn. It provides a method in theory for the cooperation of two sides of OEM.