The Successful Development Of The Yiwu Small Commodity Market To The Revelation Of The Wholesale Trade

Under the great backgrounds of the economic globalization and accession to the WTO of China (WTO), because of the entry in succession of the retail businesses and wholesale business of foreign countries, the living environment of Chinese wholesale business and wholesale market has changed basically. Firstly, implementing WTO rule and foreign enterprise's entering on a large scale bring severe challenge. Secondly, the great progress of social technology brings enormous impact and influence. Although the environment changes, the contradiction between supply and demand still exists, there is wide space for survival and development in wholesale business and wholesale market. However, the traditional wholesale enterprise with characters of separation of wholesale from retail and the industry's having no link with the commerce can not meet the needs of new period yet. There is insufficient research on the wholesale market and the wholesale business at home currently, which can't adapt to the new situation. So it is necessary and important to hold brand-new research on the wholesale business and wholesale market. The small commodity market in Yiwu is a file leader of the wholesale market in our country, which is the only commodity market enterprise of Zhejiang Province issuing stock in stock market. though inquire of related information, the author has found that the domestic study on small commodity market in Yiwu is mainly some short articles, which often lay particular emphasis on concrete research or more general argumentation in certain aspects of the small commodity market in Yiwu, however, until now I have not found some articles which do comprehensive, deep research on small commodity market in Yiwu, analyze and reveal the gain and loss among the rise of Yiwu small commodity market. Through the total analysis on the small commodity market in Yiwu, people can summarize and put forward some new suggestion for the wholesale market under the new situation; it also can provide reference for the development of the wholesale business and the way of exploring development of Chinese wholesale business. This thesis consists of five chapters altogether, chapter one briefly introduces some relative circulation theory to the wholesale business. It includes the research backgrounds, the research methods of this article and the theory foundation. Chapter two mainly sets forth the reasons of Yiwu market's rise and makes an brief introduction of it, Firstly it makes an introduction to the basic situation of the small commodity market in Yiwu, then proceeded from such angles respectively as resource natural endowment, cultural tradition, market development foundation, government's function etc, it makes roughly analysis to its reasons of rise. Chapter three introduces the course of market development and the characteristics of different stages. Chapter four analyzes the successful experience of the small commodity market in Yiwu and some defect need to be overcome. It points out that the emergence of the small commodity market in Yiwu is due to the government's enlightened decision, which leaves powerful industry support and pays attention to innovation, it also points out that some defect need to be overcome is its' first-begin advantage weaken, the insufficient measurement took from products, trade means etc. to market main body when facing internationalized challenge. Chapter five mainly tells the experience of Yiwu which gives the enlightenment of the reform and development of Chinese wholesale business. Through the external environment condition analysis of the wholesale business (wholesale market) correctly, from production environment, retail environment, consumption environment, the factor of entering WTO, developing trend of world wholesale business and the change of technological environment etc, it points out wholesale business(wholesale market) can use Yiwu' small commodity market experience as reference to adapt to these environment changes and choose correct direction. Through analysis, the writer proposes measure...