Brand Strategy And Development Of China's Textile Industry

Today, the market competition is fierce day by day. The brand is not only the sign and name of the goods, but also the important intangible assets. It has property right value and it can make product appreciation. It is not one of the means of prices that it is that enterprises fought for and dominated the market. The number of the brand and the size of value, have fully reflected the comprehensive strength of a country and an enterprise. So, strive for brands, to opening up and capturing the domestic and international markets, it is effectual methods to improve enterprise's economic benefits.The textile industry is one of the traditional pillar industries of our country. It has been making enormous contributions for the economic development of our country. But entering 21st century with the accession to the WTO of our country, the textile industry demonstrates a lot of drawbacks, it has few of high quality level and textile clothing famous brands or lacks of competitiveness, it is uncompetitive on the international and domestic market, this causes textile clothing products of our country to lack competitive ability. With the economic globalization and our country's accession to the WTO, the industrial enterprises of our country implement the strategy of brands and already become the first task of top priority. According to the domestic market, the industrial products of our country will be involved in the competition with the brand products in the world, we only make great efforts to develop our own brands, establish an unassailable position in the market competition in the future probably.So, it needs to put the new development strategy forward to the development of the textile industry. This paper has analyzed the current situation of Chinese textile industry, the impact on textile industry of our country after joining WTO. The paper has also analyzed the support system of the strategy of brands for the textile industry of our country, and has further analyzed the textile industry of our country implements the concrete course of the strategy of brands, including the establishment of the brand, propaganda, maintenance and sustainable development of the brand. The paper points out further that the textile industry of our country can't extricate itself from a plight unless implementing the strategy of brand, restore the prestige.