Real Estate Development Enterprises "sunco" Mode Of Study

In the tide of sustainable and rapid development of real estates, real estate enterprises are more interested in creating value. The magnitude of value is often dependent upon the business strategy, operation mode and management mode of an enterprise. In fact, any enterprise is improving the mode of value creation at all times. An outstanding enterprise stands firm in the competing market just because it attaches importance to developing its strategy of development and standardizing its unique mode of operation.Sunco has recently maintained a growth rate as high as several times of the average of the trade mainly because it has seized the moment of changed mode of land supply, to maximize the lever action of funds by shortening the cycle of development and enables amazing growth in withdrawal of sales by practicing rolling development. Sunco integrates all actions by using cash flow. Its mode of business is most characterized by the extreme attention to cash flow, which is called "cash-cash" mode. The first node to ensure successful implementation of such "cash-cash" mode is speed. Speed is used to release the potential of funds to the maximum and withdrawal of sales is used to pay for land following downpayment and to support the development of the next project, so as to maximize the lever of own money.The success of this mode is immediately related to the development of its core competitiveness. Internal development is reflected in 3 aspects: culture, strategy and its implementation. Enterprise culture is the ground for the survival and development of the mode. Stubborn implementation of the core values enables Sunco to incorporate the core values into what one does and says. The strategy is the direction of business development. Sunco always analyzes the objective situation in the right time, with the short-term objective adjusted and revised from time to time, to ensure achievement of the final strategy. Sunco focuses on strategy management system, with strategy integrated with culture properly to enable implementation to the letter. Sunco has found 3 crucial factors of business development, i.e., culture, strategy and its implementation. These are united properly to enable successful achievement of the "cash-cash" mode and places a solid ground for realizing the business strategy.