The Ftm's Sustainable Growth Strategy Study

The enterprise sustainable growth strategy, mean when the aspect of a certain business of the enterprise fails , another business aspect is being in ripe developing stage , a business aspect is being in channelling into or growth stage at the same time, make the enterprise at some time, business aspects exist and manage enterprise at the same time, and realize the strategy of achievement sustainable growth of the enterprise.This article through analysing and researching the existing problem in sustainable growth ofFTM company at present, using the theory of developing " three aspect theories" concretely to the analysis, choice and make to of the company of FTM company sustainable growth strategy , the theory combines reality, to study the sustainable growth strategy of FTM company. Thesis expound the fact enterprise in realizing sustainable to take sustainable to increase the necessity and important meanings of strategy in increasing at first. And systematically narrates rate of sustainable growth, the model of sustainable growth," three aspects theory" theories and sustainable growth strategy etc., the development and current situation home and abroad. Adopt level give and publish sustainable growth strategy appraise index system and appraise the method company FTM by analytic approach, and has carried on the practical application. Adopt the sliding average value method, curve model method in the analytic approach of the array of time, the secular trend of the sales amount of FTM company through calculating annual rate of increase is determined. Secondly, adopting the investigation method of the questionnaire will investigate the demand of customer of FTM company, and investigate the staff of FTM company with the knowledge of the sustainable growth strategy. Use the method of five kinds of competitiveness models of Potter's, and analyse the outside competitiveness state of industry to FTM company. Use the matrix picture of compages of product of Boston, analyse the compages of product of FTM company and products line. Adopt SWOT analytic approach to summarize outside chanceand challenge that FTM company faces, and advantage and disadvantage inside. At last it adoptsa kind of formulation enterprise developping strategically methods to find out the most key factor which influence FTM company not to be sustainable growth, Namely whether at present FTM company the development strategies of company make and influence most heavily sustainable growth abilities.Through the above analysing the sustainable growth strategy, combine FTM company development strategic objective, determine three aspects ladder sustainable growth strategy of increasing of FTM company, adopt identifying strategy form a cluster theory to appraise the sustainable growth strategy of FTM company, and provide the implemental steps and ensuring measure at the same time, at he end of thesis it give the conclusion and appraisement of the thesis.