| Ⅰ.Background With the bankruptcy of the whole "Delong Kingdom", with thefalling of "Xurisheng" which ever monopolized the ice tea market of China,with the dreariness of "Chundu" which ever monopolized the ham marketof China, with the disappearing of so many old famous brands, animportant and serious problem occurs as sustainable development ofenterprises. According to statistics, the enterprise groups in China have anaverage developing cycle of 8 years or so, the middle scale enterprises inChina have an average developing cycle of only 2.9 years. Among theenterprises in China, there are 120,000 enterprises falling every day and 10enterprises falling every one minute. Why can some enterprise can survive for so long a time and others not?The key is the concept of sustainable development of enterprises. And thisis just the beginning of the thesis and the background of this research. Ⅱ. Content and Ideas Part one: Firstly, the concept of "enterprise sustainable development" is to be defined and explained based on the concept of "sustainable development", and the difference between the concept of "enterprise development" and concept of "enterprise sustainable development" is also to be discussed. Secondly, it will be expounded that how important the sustainable development is to the enterprise. The explanation is that sustainable development is the precondition without which the target of the enterprise cannot be fulfilled;and sustainable development is the end target which connects all interest-related units; and sustainable development matches the need for enterprises to compete in the market. Part two: financial analysis will be carried around the motive and thelogic base of sustainable development based on the enterprise running,which is the resource of financing. Taking resource of financing intoaccount, the way by which sustainable development can be fulfilled is to beclassified into three types: development fully dependant on inner financing,development mainly dependant on inner financing, and sustainabledevelopment& balancing development. It is just the base of the concept ofsustainable development that considers those problems carried by thedevelopment types above. The main idea of the concept of sustainabledevelopment based on enterprise running is that under the prediction ofcertain operate efficiency and financial policies, retained earnings as wellas new debt under certain capital structure is taken as a reliable and stablefinancing resource which sustain annul selling plan. In some sense,sustainable development is a particular type of dynamic balancingdevelopment. Part three: In the management on development, managers areconfronted with much puzzle covered several fields, which are detailedexhibited as the following questions: the detailed target of enterprisedevelopment/ the better choice between lowing product price andincreasing product selling/the decision making under the condition thatcertain project can increase earnings while rate of return on the assets willdecline instead. Part four: every enterprise pursues development and success onpurpose. However, just as can be seen, no enterprise can develop withoutany difficulty. Actually, successful enterprises survive and thrive only afterresisting the temptation to highly develop and avoid many traps in thedevelopment. In other words, different enterprises are confronted withdifferent situations. But, if enterprises can learn from both the successfulones and the bankruptcy ones, they will develop better and may be moreclose to success. Ⅲ.Innovation and Contribution 1. The innovation on the point of view. If only taking the researchingcategories into account, research on sustainable development ofenterprises is not fresh. But considering the way such research taken inthis thesis, the model of sustainable development is carried to makerelative financial analysis. Research on sustainable development ofenterprises based on the target of financial management is seldom found incurrent research report, however, this is just... |
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