| The definition of Broadcasting & TV industry under the socialistic marketing economy is as follows: Broadcasting & TV industry is not only a cultural business, but also one type of industry. TV channel is a mixture of spirit product and physical product, as well as a powerful media. On the basis of adhering to correcting political direction, and assuring social functions, Market-directed reformation of system and mechanism of Broadcasting &TV industry is a fundamental for continuous development of Broadcasting &TV industry. China Broadcasting & TV industry has made significant progress currently; however, further profound reform is still needed. Today, China Broadcasting &TV industry is much more booming than ever before, therefore, magnificent strategy and systematic plan for reformation of China Broadcasting &TV is necessary. Nowadays, people more and more focus on reform on the system of Broadcasting &TV industry, and critical issues. In other words, establishing Broadcasting &TV Group and implementation of group-oriented development is an active measure and key process of system reformation of Broadcasting &TV industry, and also a breakthrough for deepening reformation of Broadcasting &TV industry. China Broadcasting &TV Group was founded in Dec.16, 2000 in Beijing, which indicated prelude of group-oriented reform. After three years of group-oriented reform, Broadcasting &TV Group gradually moves into critical issue reform. However, during the course of reform, Broadcasting &TV Group is unable to adapt the impact from marketing economy due to long term of bondage of planning-economy. Under this circumstance, Broadcasting &TV Groups located in different area... |
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