Hunan Broadcasting Group's Businesses Operate Innovative Research

During those years, the lagging of the theoretical question becomes a great restriction on the developing way of Hunan Radio, Film and TV Group too. The purpose of this text is to look for a new method for the industrialization development model of Hunan Radio, Film and TV Group in theory through a series of calm and objective analysis and research, find out questions, and finally set up each at ideal frame mode who reality combine together for realizing Hunan Radio, Film and TV Group's rapid developments.The Hunan television experienced two stages of its reformation's. If summary Hunan television characteristics of the first stage of the reform to with a word, that be" seperation". If also brief the second stage characteristics with a word for Hunan television industry in outlook, that is " combination".The television industry innovation mode has to reach an end target- how to answer a problem-" market shares namely politics". This is ultimate of the Hunan television industry innovation.Importance of power innovation is self-evident to a business enterprise. Running as an enterprise, make what kind of strategy of buildup for Hunan Radio, Film and TV Group, means of importance to its future development. As a cross-walking enterprise, facing the current domestic and international television industry competing, Hunan Radio, Film and TV Group's strategy should conclude separate and combination. As how to separate, how to combine; when separate, when combine, should all become the problem of the detailed consideration during strategy making.Only containing strategy is not enough. To fulfill a strategy depends on concretely puts to into practice, and verify with reality. The keys points of practicing strategy consist in follows five" change": setup of management, principal part of investment, domain extend and human resource,etc. Really make the five changes, Hunan Radio, Film and TV Group has come out to the own broad avenue on the property operation, and will finally realizes the dream of being one of the world best 100 media.