Sia Group's Automotive Components Competitive Research

Currently when the automobile parts industry at home and abroad is developing very quickly, this article mainly studied the developing environment of automobile parts industry of Xinxiang Aviation Group, the core competitive advantage and shortcoming owned, then give some advices on the competitive strategy of typical enterprise, and the method of bringing up and significant aspect of core competitive power of automobile parts industry, at last provide the developing strategy reference for automobile parts industry of Xinxiang Aviation Group.Automobile industry is one of the backbone industries which promote the economy developing in China and the world at the present. Being the suppliers of the whole automobile industry, the speed and production scale of automobile parts industry is developing faster than automobile industry. Because automobile parts of Xinxiang Aviation Group were reorganized just now, the advantage of group weren't utilized fully and the resource weren't shared thoroughly, what we should determine urgently is the merge method, the operating method in the future, how to utilize competitive advantage and increasing the core competitive power. Therefore, it is very valuable to study competitive power of Xinxiang Aviation Group.Firstly, the article analyzed the developing trend of automobile parts industry in the world and actuality of automobile parts in China. This article point out that the developing trend of automobile part both china and the world is becoming independent gradually, the process of merge and reorganization is speeding gradually, the labor denseness industry is transferring to China and other developing country. Especially China has been the member of WTO, and domestic economic structure and production industry have been adjusted, which are not only the good opportunity but also a great challenge for automobile parts industry of Xinxiang Aviation Group, a new reorganized group.Secondly, this article studied the competitive power of automobile parts industry of Xinxiang Aviation Group which is being a enterprise group under price factor and non -price factor. It analyzed several aspects which are economic scale, area cost,market brand, product's structure, the factor of technology, investment, quality, state-owned enterprise, WTO, and the industry group factor, etc. This article made the advantages and shortcomings of competition very clear and provides the decision-making evidence for the Xinxiang Aviation Group.Thirdly, the article analyzed the two typical automobile parts enterprises of Xinxiang Aviation Group with SWOT and PORT five competition models in the aspect of enterprise competition, and gave competitive strategy suggestions to them.Finally, based on the above analysis, this article pointed out that it is the most important method to construct the " Core Business Unit" for bringing up the core competitive power of Xinxiang Aviation Group, and meantime pointed out that what is the most important core competitive power is strategy fixed rightly position.With the economic globalization and the fierce competition in automobile parts industry, the automobile parts industry of Xinxiang Aviation Group must utilize the competition advantages fully, bring up the core competitive power with the best method and fast speed, and develop automobile parts industry as soon as possible. The purpose of this artic is to provide the strategy reference for automobile parts industry of Xinxiang Aviation Group.