A Key Factor For Boosting Enterprises' Competitive Power-on Competitive Intelligence

Taking the topic of boosting enterprises' competitive position as a cutting-in point, the author studies how to enhance enterprises' competitive power using competitive intelligence. The subject is elaborated from the aspects of the theoretical exploration, demonstration method research, existing problems and countermeasure.Firstly, the scientific signification for the competitive intelligence and its important role in improving enterprises' competitive power are expounded. Enterprise competition and enterprises' competitive power are defined, and it is pointed out that the competitive intelligence is a key factor influencing enterprises' competitive power. The definition, content, character and function for the competitive intelligence are introduced. Competition is a prime power for promoting social progress. As goods or service-providing organizations, enterprises must compete with rivals in order to realize their economic benefit and to create a favorable competitive environment for themselves. Under the market economy, enterprises' competitive power is actually an integration of the enterprises' viability and sustainable development capacity. The competitive intelligence is composed of competitive environmental intelligence, rival's intelligence, competitive strategic intelligence and enterprises' self-evaluation. It is both a process and a product. The process is referred to the collection and analysis of intelligence, and the product includes the intelligence and strategy formed by the process. Through the collection, analysis and process of the competitive intelligence, decision-makers can establish a scientific strategic plan to avoid crisis and to improve enterprises' competitive power.Then the author focuses on the way to enhance enterprises' competitive power through the competitive intelligence. First, an effective goal for the competitive intelligence must be determined and its collecting and analysis plan made. Competitive intelligence collecting is carried out via both public competitive intelligence source and non-public competitive...