Research On Theory Of Dilution And Anti-Dilution Protection Of Well-Known Trade Mark

With establishment of World Trade Organization in 1995, developing world trade becomes the most important task of all countries in the world. Under this background, it is necessary to strengthen the protection of well-known trade mark in order to stop dilution of trade mark. Many countries amended their trade mark law and enlarge the scope of protection.Trademark dilution refers to the act of reducing and blurring identification and distinctiveness of famous trademarks as well as those is of certain popularity with the result of impairing or tarnishing of the reputation of business.This dissertation can be divided into four chapters. In the first chapter, the author aims at the general grasping of the dilution by way of introduction of the concept, the characteristic, the nature, the expressing form and the manifestation in practice.Chapter two reviews the theory of dilution and the author point out that function of distinguish serve the basis of confusion theory of trademark and analyze the defect of confusion theory. Chapter three discuss trademark dilution under circumstance of internet as well as its forms, uniqueness and stress the necessity of famous trademark dilution under circumstance of internet, then author discusses the standard of trademark dilution. On this basis, author set forth the solution aims at dilution under circumstance of internet in order to insure that famous trademark can receive sound protection.In the last chapter, author put forward some proposals to perfect the relevant legislation, try to construct the theory system of well-famous trademark protection which is progressive and conform to our current situation.