Personality Right To The Commercialization Of The Legal Issues

With the development of modern science and technology,the prosperity of market economy and developing of news and media, the personality right of natural person begins to possess more and more direct property benefits and be used by commerce,Tradition civil law has been already caught in the ossification difficult position of protecting the benefits of personality.Under this background,it is significative in theory and reality to earnestly investigate the protection of the benefits of personality. Starting from existing system of civil rights,Many countries develop different protection modes of personality right,taking the right of publicity and commercialization of right to personality as the main representative. After revealing the benefits of personality, analyzing the Reasonable of protection,comparing the protection model between The United States and Germany, Combining Our country's legal system. it can be drawn,explaining the rearon of choosing the mode of commercialization of right to personality, my suggestions and comments is put forward to improve our country personality right system.