The Theory And Judicial Practice Of Commercialization Of Personality Right

According to the traditional civil law, personality right has the specificity of person and property. It can’t use money to measure personality right, otherwise it will violate human dignity, that personality right will become tool rather than purpose. Personality right can’t transfer or inheritance.In modern commercial society, however, the infringement of personality right increasing, and new cases increased. In this context, in accordance with the traditional civil law, it is hard to regulate the use of personality right for commercial use, on the question of how to protect the personality right from commercial is in trouble. In this context, the theory of commercialization of personality right is the key to solve the problem of traditional civil law theory.