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Celebrity Endorsement False Advertising Liability

Posted on:2009-05-22Degree:MasterType:Thesis
Country:ChinaCandidate:J D LiangFull Text:PDF
GTID:2206360272984458Subject:Economic Law
Abstract/Summary:PDF Full Text Request
The our country present law,in particular "the General provisions of the civil law","Advertisement Law","Counter-not Improper Competition law" and "Consumer Rights and interests Protection method" and so on has the flaw in the false advertisement spokesman responsibility system, creates the celebrity to speak on another's behalf the advertisement deficient standard,the false advertisement endures repeatedly continues, also increasingly fierce,and has had a series of malpractices,not only brings the property damage to the consumer,more serious is endangers to human's health and the safety.Because lacks the law to be clear about the concrete correlation stipulation,the right which speaks on another's behalf to the celebrity false advertisement advocated with difficulty as the consumer.This article speaks on another's behalf the manifestation from the false advertisement and the legal characteristic and speaks on another's behalf the false advertisement celebrity's legal status to recognize and so on basic legal matter obtaining,compared with countries and so on the Europe,America,Japan,Korea speaks on another's behalf the false advertisement rules and regulations to the celebrity,discussed the celebrity to speak on another's behalf the false advertisement legal consequence. Then key analyzes the celebrity to speak on another's behalf the false advertisement to be supposed to undertake the right infringement legal liability,proposed implements has not had the mistake file responsibility principle argument.Finally suggested the revision or the supplement present law,are clear about the false advertisement spokesman's legal liability,simultaneously promulgates the related judicial interpretation, speaks on another's behalf explicitly the false advertisement responsibility constitution and the responsibility scope,moreover,the promulgation related administrative rules and regulations,strengthen to improve suggestion measures and so on consumer own quality.
Keywords/Search Tags:False advertisement, The celebrity speaks on another's
PDF Full Text Request
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