Celebrity Endorsement, False Advertising, The Civil Liability Study

Exaggerated advertisements infract the consumers'rights directly and severely. The tenet of this text is to talk over the necessity, feasibility of the celebrity advertisements'legal liability & its specific pattern. The dissertation analyzed the mouthpieces'legal status and the actions of character, invoked all kinds of standpoints & drew lessons from foreign countries, then constructed the ideal pattern of its legal liability to supervise the exaggerated advertisements effectively, purify the advertising environment & protect the consumers' rights.