After World War Ii The Uk's International Image Study

International image is an overall evaluation of the international community on a country's relative stability, is the most important intangible assets of sovereign nation, determine the status, influence and development conditions of a country on the international stage to a large extent. As a national symbol of the credibility of the national implementation, international image is playing an increasingly important role to international strategies and to achieve its ultimate goal. After World War II, especially after the Cold War, international image issues are more concerned by governments, international organizations and international political academic circles, it directly influence nation's external relations, even the whole system of international relations. Study of Great Britain's international image is an important component of the study, whether past or present, the United Kingdom is an important country which can not be ignored in international relations system. The colorful international image deposited from its history of the industrial revolution, the bourgeoisie political revolution, the world hegemony of reincarnation, the collapse of the colonial, and history of World War II and the Cold War is an important part of this theoretical system. Facing the trend of decline after World War II, the British has never stopped self-adjustment and updating its international image. Because of five motive factors, during"the early post-war to early -70s","the 1970s to after Cold War"and"since the late 1990s", the Great Britain international image achieved by"European continent outside the European countries"to"return to Europe of the U.S. partners"and to"explore a new path of new image", showing a declining, stable, depending, shaken and pragmatic characteristics, and affect the World, Europe, and its own process of modernization significantly, provides a useful inspiration both in theory and practice for international image construction.