Research On The Market Development Of The 23rd Games In Shandong Province

The23rd Shandong Province Sports Meeting market development is mainly on the basis ofthe market development plan of the11th national games, and equity returns to the corporatesponsors by the resources of provincial sports meeting. In this paper, the23rd Provincial SportsMeeting market development guiding ideology, development target, main body structure,development scheme is carried out situation analysis with expert interviews, logical analysis, andliterature review. Among them, the market development program of corporate sponsorshipdevelopment, franchise projects development, tickets development, advertising and mediaresources development and other business resources development and so on are carried on acomprehensive and systematic analysis. The comparison of the23rd Provincial Sports Meetingand Shandong Province22nd Sports Meeting, it is concluded that the23rd Provincial SportsMeeting market development has the following advantages: cooperation with universities, thecompany operation mode, holding the concept of thrift, has a relatively high efficiency ofsponsorship, the public actively involved in community donations. It is concluded that there aresome deficiencies in the23rd Provincial Sports Meeting according to the analysis of marketdevelopment status, mainly displays in: the lack of system guarantee, market started relativelylate, inefficient, market development has certain limitations, talents shortage and so on.With the sustained and healthy development of the economy, the demand for ProvincialSports Meeting market development will be improve. Provincial Sports Meeting as a largecomprehensive competition in Shan dong province. We need to accumulate experience inadvantage, solve problems, and provide a better reference for later Provincial Sports Meetingmarket development. First of all, we should improve the legal system for Provincial SportsMeeting market development, ensure Provincial Sports Meeting successfully held; Secondly,overall planning, comprehensive packaging, formulate the preliminary market development plan,deal with the resources development and the market preheating work; the next, combining thecharacteristics of Provincial Sports Meeting venue, the depth of excavation Sports meetingmarket value, effective comprehensive, sustained and better long-term development of ShandongProvincial Sports Meeting; once again, build a scientific and professional Sports meeting marketdevelopment team; in the end, Comprehensively promote the Shandong Provincial Games, carryout the Sports meeting fellowship, expand its scope.