Research On Marketing Strategy Of Anhui Brand Marketing In Anhui

With the development of market economy, all walks of life to the brand more and more to the height of the marketing strategy. Product has become mainly because of the service industry, this characteristic means that service products can’t through the scene of the show and make consumers better understanding and awareness, and can only be acquired in the process of consumer cognition and recognition. Therefore, consumers can only through the product brand service identification and selection of the products. So, the brand in the service industry, has become the most powerful competitive weapon. With the development of service industry, with a mature, consumers in the process of consumption is becoming more and more rational. Its starting to pay attention to the brand value of purchased product, but the current study abroad services, generally there is a lack of brand personality, too commercial brand communication, brand sales approach problems such as nonstandard single, brand management, affects the sustainable development of study abroad services. Therefore, the study of service industry’s brand marketing research is a certain research significance and guiding value.This paper first for the service brand marketing and content system has carried on the theoretical review. Secondly, the paper analyzes the service industry marketing macro environment and micro environment, discusses the opportunities and threats that exist in the market, and discusses the XX agents in anhui market brand marketing present situation and the problems existing in the process of brand marketing, summarize combed the whole brand marketing in the service industry. Finally, based on the problems existing in the XX agents based on the analysis of the causes. XX agents brand marketing countermeasures are put forward.