An Analysis Of The Path Of Recessive Ideological And Political Education In Colleges And Universities In The Media

New media emerges in an endless stream,from newspapers, magazines to broadcast, television, network, until to the "we media" which is the latest product of media today. Along with it, people’s life has changed a lot, and now we have entered a new era-"we media"age.College students are the most active group in this era,"we media" is easy to them and quickly they are keen on this new media.The appearance of "we media" brings colorful and convenient life to students, at the same time, some negative impact really exists objectively.Universities must recognize the magnitude of the problem in the work of ideological and political education.Relying solely on the original model of dominant ideological and political education is not enough.It has not suit the environment of universities and the personality characteristics of students in"we media"age.In"we media"age,universities must pay attention to the position and function of the recessive ideological and political education, innovate the way of education of ideology and politics. By doing these,to enhance the pertinence and effectiveness of the work.This thesis on the path of the recessive ideological and political education of universities in "we media"age has used comparative analysis method, linking theory with practice and other research methods.Firstly,this thesis analyzed "we media"and the recessive ideological and political education respectively from connotation, characteristics,etc. Throughing comparative analysis to the dominant and recessive ideological and political education in university, highlighting the unique advantage of the recessive ideological and political education and its higher fit with"we media".Then make a further analysis about the correlation of "we media" and the recessive ideological and political education in university, and expound the new opportunity and challenge which "we media" brings to the recessive ideological and political education work in universities. Secondly, this thesis make a comprehensive analysis which include theoretical and practical basis to prove the feasibility about the recessive ideological and political education work of universities in "we media"age,in order to pave the way for the next study.Finally, this thesis explored the way of the work by three steps which include prerequisite, direction and specific paths.In other words,it mainly focuses on the problem that how to achieve the recessive ideological and political education of universities in "we media"age. The above research is to form a rounded system about the recessive ideological and political education of universities in "we media"age.