Evaluation Of Investment Value Of Private University

China’s higher education is based on state ownership as the main mode of running country, non-government college refers to its organization organizers mainly enterprises and institutions, social organizations and citizens and other social forces. With the rapid development of market economy in our country, private university education diversity has important significance in promoting the Chinese universities. Because of the nature of the private investment determines the non-government college besides spreading knowledge and expressing the culture function, still need to have a certain profit ability,can attract more social investment, therefore, to assess the value of private universities there are the theoretical basis and practical needs. But as a result of higher education institutions has long been regarded as a non-profit organization, therefore has not brought to the attention of the Evaluation field. BL is a typical private university, school of selected as a case, this study try to refer to the enterprise value evaluation method to evaluate it. First in-depth college of BL,for in-depth interviews were conducted for the relevant personnel, looked at the institute of registered capital and organizational forms, mode of running a school and other related information, obtained the internal financial data, obtained the data of the assessment; And then analyses the north principle, the basic function of the college of education as a education institutions and private properties and has the function of profit and the source of value,Determine the BL college evaluation factors. Then examines the enterprise value evaluation methods, selected the entity cash flow model in two stages the BL college level of cash inflows. Based on the current macroeconomic environment, industry development status and analysis of BL college financial conditions. Finally it is concluded that the BL enterprise value of the college. To evaluate the expected value of BL college at the same time, offer investment advice to potential investors. Research results show that draw lessons from enterprise value assessment methods of non-government college to evaluate this kind of special form of business organization is feasible.