Research On The Marketing Model Of Sports Products In China From The Perspective Of Large Data

The world is driven by "data" in the Big Data era. We can gradually find the essence of the world is information as things around us have been "quantified" slowly. As people’s living standards continue to improve, sports also slowly become one of the themes of the era. As the increasing demand for sports, it requires to market the sports products to meet the increasing demand of sports. In the process of the traditional sports product marketing, the "marketing concept" surrounding the marketers for sports product marketing is still in use, lacking in deeper understanding of the consumer demand, leading to the sports marketing’s lack of "dynamic". Under the background of a new era, it is possible to form a new "customer concept" on the sports consumer marketing by digging deeply the "big data" for sports consumer’s demand. "Data" will change the model of sports product marketing.In this paper, in the era background of big data, with the perspective of marketing, a set of relatively complete "data driven" sports product marketing mode is built in order to promote the development of the sports industry in China. Customizing sports consumers "personalized products and services" as the goal, with "data" talent development as the center, measured by the sports consumption demand satisfaction, the model use the "data" as the core of marketing drive to promote the exchange of sports products and meet the increasing sports demand and promote the development of the sports industry in China.The main conclusions are as follows:1. To build the model of "Data" Driven sports product marketing, using of the system the "data" as a driving force dynamics will change the traditional sports product marketing model;2. The model of "Data" Driven sports product marketing is means that all marketing activities are driven by the "Data" in order to let the buyer and seller in exchange the products better, and this integration of a series of marketing activities driven by "data" is called the model of "Data" Driven sports product marketing3. In the model of "Data" Driven sports product marketing, using of the system the "data" as a driving force dynamics will driving the market analysis of sports products, sports products target market positioning, product marketing and sports market management activities;4. Compared to the model of traditional marketing, the model of "Data" Driven sports product marketing pays more attention to "personalized" of consumers’ sports, and the efficiency in promoting the exchange of sports products;5. The core operating mechanism of the model of "Data" Driven sports product marketing is the development of "data" talent, and promotes technological innovation through talent development, collaborative management and the protection of the security of the "Data";6. The core evaluation mechanism of the model of "Data" Driven sports product marketing is to evaluate the "sports consumer demand satisfaction", in order to better marketing model for management;7. With the core evaluation mechanism of the model of "Data" Driven sports product marketing, the overall effect of the marketing of data sports product, sports health, physical education awareness and evaluation of satisfaction are included.