Investigation On The Composition And Member Satisfaction Of Private Coach In Kunming Health Club

With the development of the social competition, the pressure with the larger and health of people is received more attention and concern. The living way of physical fitness will become the first choice in people’s life in the future. That leads to the development of the sports industry,especially in the fitness market,it is also result of the introduction of the national fitness program.This paper mainly based on the composition of the kunming city fitness club private coach and member satisfaction, research methods are: literature review,interview method, questionnaire survey, mathematical statistics and logical analysis of the five methods. The research object of this study was to private club coach.According to research needs, with kunming, hercules, good constant, beyond, beauty,treasure forces hao, ivey six large club as the object of investigation. This research selected investigation object, from the transportation is convenient, regional environment, traffic and surrounding the club area four aspects to analyze. At the same time also have the conditions of the questionnaires and interviews, to the present situation and development of kunming city fitness club to do analysis and provide practical and theoretical basis.First of all, this study of kunming city fitness club private coach basic situation,professional quality and basic quality survey and analysis, and to improve the professional knowledge of the kunming city fitness club private coach and summarize ability quality and the countermeasure to enhance customer satisfaction, in order to get positive development in kunming city fitness club private coach industry to provide some theoretical basis. The results show that:(1) the kunming city fitness club private coach of the team more, not mature enough, lack of guidance experience;(2) the lack of necessary supervision industry, cause now fitness club private coach development the good and bad are intermingled;(3) the training of personal trainer is not standard, does not conform to the requirements of the country and the entry requirements of fitness industry, late and before the entry into the job, also lack the necessary examination and assessment of the link, can lead to the development ofprivate coach industry there are quite a lot of loopholes and defects;(4) personal trainer professional quality need to be further improved;(5) the kunming city fitness club private coach in a fair competition environment.Through empirical research and analysis, this paper summarizes the characteristics of the composition of kunming city fitness club private coach and coach satisfaction, puts forward the counterplan and Suggestions:(1) establish a supervision system to regulate private coach industry.(2) take a variety of ways and measures to intensify personal trainer training;(3) associated with colleges and universities cultivate personal trainer;(4) the balanced development of fitness club software and hardware facilities;(5) the timely and effective handling complaints club;(6) the management of customer expectations;(7) strengthen the communication with members, enhance customer satisfaction.