Science Television Communication Strategy

As the scientific power are playing more and more important role in the international competition, every countries all over the world begin to attach high importance to science and technology communication, which is rising as a branch of communication study. However, science communication in our country can be better. As the important way of public getting science information, the strategy study of science television communication can be entrance to found science communication subject.Communication strategy is very important in the science television programs, which are close related to science and knowledge. According to their functional manner, Communication strategies can be divided into inner and external ones. As the audiences are not familiar with the science television programs and their motive is not aroused effectively, the external strategies are more important; as the audiences are attracted by and inclined to the science television programs, the inner strategies become the main problem. Therefore, "Inner strategies first, external ones second" is one of the important principles in applying science television communication strategies.Enhancing program package, increasing the forms of programs, raising the audiences' science literacy and television literacy, improving the quality of programs and changing communication mode are common science television communication strategies. Improving the quality of programs belong to inner strategies, which aimed at improving the content and structure of programs; others belong to external ones, which aimed at increasing the forms of program and external conditions.