Contemporary College Students Concept Of Consumer Research

With the construction of the socialistic market economy system, there exist a great variety of problems on the consuming philosophy among the university students who have achieved a special consuming group, such as the advanced consumption, the show-off consumption, the human-relationship consumption, the extravagant consumption and the aggravating of the polarizing tendency, and so on. In this thesis, an investigation has been made on the economic source structure, the consuming structure, the consuming conception and tendency, hence the conclusion has been drawn of the university students' consuming philosophy. The author also puts forward the approaches of properly steering the students' consumption, namely, to strengthen the instruction of the ideology and politics, aesthetics and human relation, to intensify the students' social responsibility, to construct rational consuming structure and elegant consuming approach, to foster a studying-centered consuming conception.