Shijiazhuang City Sports Consumption Behavior Of Young College Teachers Survey And Countermeasures

The research of sports consumer behaviors has the vital significance. The research of sports consumer behaviors not only may effectively help the enterprise to formulate the sports market marketing strategy, Thus help the enterprise to win the sports consumer; Also may help and guide the consumer, protects consumer's rights and interests. Sports consumer behaviors is the certain society stage product, is the people material life obtained under the satisfied premise to initiate one kind of expense type. A quota sports expense is helpful to raises the consumer's health standard. Conducting the research to the Shijiazhuang city universities young teacher's sports consumer behavior, is helpful to understanding the present situation of sports consumer behaviors to proposing the reasonable countermeasure to its sports expense, also helpful to the development of the Shijiazhuang city sports industry.PURPOSE: Carried on the investigation to the Shijiazhuang city universities young teacher's sports consumer behavior present situation, determines their consumer behavior characteristics and influence factor characteristics. Taking this as the basis, and unifying the expert advice, proposes the development countermeasure of Shijiazhuang city sports industry, and proposes the investigation object sports expense behavior countermeasure. Among them, sports expense behavior characteristic including main body sports expense behavior characteristic and object sports expense behavior characteristic, sports expense behavior influence factor including social stratification plane influence factor, psychological stratification plane influence factor and policy stratification plane influence factor.METHODS: 1. The method of synthesizing documents 2. The method of questionnaire survey 3. The method of Delphi 4. The method of mathematical statistics 5. The method of logical analysisCONCLUSIONS:1. In sports expense behavior main body characteristic aspect: The ShiJiazhuang city universities young teachers have had in the economic basis, the thought foundation and the time possibility, which the sports expense behavior occurs. The network and the television are the main way of sports information acquisition. In the individual consumption decision-making, approximately half numbers of investigations objects lack of the plan.2. In sports expense behavior influence factor: The family, the friend or the colleague as well as the social class have the varying degree the influence to the consumer behaviors of investigation object. The investigation object has multiplex the cultural idea, but still received the thought influence of the Confucianism"the doctrine of the mean", performancing for from audiences expense behavior.3. The sports industry development should take the sporting goods market and the sports healthy body market development as the breach.4. The Shijiazhuang city universities young teachers should study the knowledge to manage finances, the enhancement expense behavior plan.5. The ShiJiazhuang city universities young teacher should strengthen the motive and interest of the sports healthy body, the increase physical training time and the frequency, the investment that the increase sports healthy body expends, carrying on the science healthy body.