A Study On Characteristics And Developing Strategies Of Sports Consumption Market Under "Internet+"

The Internet of sports consumer market has become the inevitable trend of the development of the times.The face of a large number of "Internet + sports" business model,sports consumer market characteristics? What are the problems,based on the existing development opportunities should be based on how to optimize the "Internet +" tool for the sports consumer market,which are now worthy of discussion.Based on the macro and micro perspective,this paper discusses the sports consumption market under the background of "Internet +" in China.This paper analyzes the present situation of the development of sports consumption market in China,the current situation of "Internet + sports" consumption subject,the analysis of the status quo of "Internet + sports" production subject and the analysis of the status of "Internet + sports" infrastructure distribution.Based on this,summed up the current "Internet + sports" consumer market development characteristics,including: to meet the diverse sports needs,so that sports consumption is interactive;change the consumer behavior model,so that sports consumption is shared;optimize the consumption structure,So that sports consumption is reasonable;expand the scope of consumption,so that sports consumption without border.The development strategy of the sports consumer market under the background of "Internet +" is to improve the quality of the products and promote the innovation of the sports Internet products;to strengthen the propaganda and attract more sports consumption.The establishment of a wide range of comprehensive fitness service system to make up for the lack of market resources;continue to promote the popularity of the Internet,to promote the development of the Internet,to promote the development of the Internet,Increase the rural Internet infrastructure construction.Microscopic,to wearable sports products consumer market as a case study,to further demonstrate the "Internet + sports" consumer market development strategy.Wearable sports products as "Internet +" era of large data,Internet of things and other technology products,but also the sports consumer market,the earliest areas of Internet,a representative.Therefore,it analyzes the current situation of wearable sports products in the era of "Internet +",and draws out the visibility,sociality,portability and scientific characteristics of wearable sports products.Based on this,we put forward wearable sports products and even sport intelligence products The development strategy of the consumer market: to strengthen the localization and development of the product;to improve the impact of production capacity of the stadium and the way of life;focus on the product of professional sports contribution to science and technology;to expand the product in the development of school sports;The first place in the intelligent development of sporting goods.