The Reorganization Of The Village Culture: Man Owned Dai Social Consumption Structure And Consumption Behavior Study

Because of the impact of globalization and modernization, popular consumption culture also begins to be on the rise in Chinese society of minority , and directly participate in modernity construction process of social and cultural in territory of nationality , the village's traditional culture being pounding. From the view of anthropology and ethnology, people's daily consumer behavior has rich cultural connotation, consumption itself is an expression of social and cultural significance. From this perspective, the consumption structure and consumption behavior of Dai people in ManYong village have provided a live case for the reconstruction of village culture in modern society. It is helpful to reveal and understand the restructured significance of consumption to village's culture.