Study Of Network Media Rich Image

After China's evolutionary, the economic is growing rapidly, more and more the rich people pop up. A new circle only for the rich is gradually coming into the society, due to the growing numbers of them. The spreading of this group calls the spectator's attention, and arises their discussing.In these years, the network media reports the rich a lot, in the research of the reports, finding that the rich image is becoming negative image. The main point of this article is analyzing the reason of it, from the prospect of network media, summarizing as below: first, the rich image is mostly being created and demonized intentionally. In the second media era, the result is made by net citizen and media together. The second, the contradiction of poor and rich in the society is aggravating, it leads the social vulnerable groups to be hostile to the rich group. The Chinese net citizen consists of young people, someone that doesn't receive well education and get well-paid salary. The special constitution leads the"net mob"emerging. The third, from the social public's psychology, the article expounds the reason of the public to be hostile to the rich.In the end, this article offers the public and media proposals, aiming to show objective image for the rich.