| The development of the Internet has changed our life and the traditional way of communication. But, the mobile Internet develops more and more rapidly, the world has been the mobile Internet era. The smart mobile phone, tablet computer, e-readers and mobile terminal provide a good development platform. In the development of mobile Internet,different kinds of applications become to develop rapidly.As one kind of applications, the mobile news application is developing rapidly.In 2009, the traditional newspaper developed the mobile phone applications earliest.According to the Institute of statistics people.com.cn,170 newspapers introduced the news App, accounting for 11.4% of the total national newspaper. In 2010, lots of commercial portals also launched its own news client. The traditional portals, Sohu, Sina and Tencent’s news client develop rapidly. The second half of 2011, Phoenix News client the first version on-line in the apple store. Phoenix News client mainly rely on Phoenix TV, ifeng.com news content,24 hours uninterrupted provide fresh news. Phoenix News client for the "global Chinese first mobile information platform", the new version of the Phoenix client is splits out "the Phoenix News, do different" slogan.At present, the mobile phone Chinese news client market variety, variety. At the same time, many mobile phone news client software of the fierce competition, homogenization tendency similar to appear in the content and layout etc.. Therefore the author path, Phoenix mobile phone news client and American CNN news client to do comparison, trying to find the mobile phone news client in China from foreign mobile phone news client in the way. By comparing the three aspects of positioning, Phoenix and CNN news service and the outward appearance design, finds out their advantages and disadvantages, learn from each other so as to explore the way out of China’s mobile phone news client.By comparing the author discovery, mobile phone news client in China to break through a tight encirclement in the number of competitors, must adhere to strict checks content is king, lifting and news content, to attract users to use their own original news and feature column eyes. Secondly, to actively promote the intelligent mobile phone client bold initiative, the establishment of user behavior analysis database, using a large data resources, intelligent analysis of user behavior, actively push customized content and services delivered to user preferences. At the same time, to adhere to the spirit of professionalism, authenticity and timeliness of paying attention to the news. Finally, to highlight the personality, in reporting style, layout design should change, grasp the details of change, constantly update the user experience of reading.As a new media in the form of "dark horse", the domestic mobile phone news if the client can learn from the good aspects of foreign news client, do all of the above, I believe the homogenization tendency mobile phone news client can avoid the similar products, the future will have a broad space for development. |
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