The Research Of The Traditional Mobile Client Development

With the emergence of the Internet and the vigorous development of the "mobile phone" as the fifth media, news media and the mode of transmission has changed with each passing day. On July 21,2014, the China Internet network information center (CNNIC) issued 34 times the China Internet network development state statistic report, reported online equipment, mobile phone usage by up to 83.4% in the first time the overall utilization rate of 80.9%, beyond the traditional PC phone as the first big Internet terminal position more consolidation. As a main news source, by contrast, the status of the traditional media is declining, with circulation plunge, the viewing rate decreased and the decline in advertising revenue, the traditional media’s single development more and more difficult, they are no longer doing nothing, are in the mobile terminal to establish new channels, and hope can get rebirth and development using the new media. Weibo, micro letter, news client, became the troika of the development of the traditional media in the mobile terminal. In 2014, whether traditional media at the provincial level or national traditional media are online news client by mobile phones, and vigorously promote and construction. Under the efforts of the traditional media, news client obtained certain downloads and user base, but traditional media just testing the waters news client, also is not very mature, what are the disadvantages and difficulties during its media mobile news client development present situation analysis, analysis of the national traditional media, the People’s Daily, for example, to analyze its characteristics and contents, etc.; To summarize traditional media news client opened at the provincial level, and the characteristics of traditional media at the provincial level mobile news client conducted separately for example; Traditional media mobile news client has just started, is not mature in many respects, the article then points out its problems; The fourth part, the traditional media development trend of mobile client.