Research On The Development Strategy Of W Magazine

Reform and opening up, especially in the twenty-first century, with the gradual improvement of the socialist market economy, China’s economic and social development has made great achievements, the continuous improvement of people’s living standards, the demand for spiritual civilization has reached a new curtain height, the cultural system is also timely opened, the state of the newspaper industry continues to push forward the reform and restructuring of institutions, so that the nature of this institution History class W magazine publishing units need the initiative to change the tide of reform, do Good to meet to prepare for reform. How to maintain the existing trends and difficulties in the tide of reform, the successful restructuring and development has become a pressing issue and the same type of W magazine,periodical publishing unit need to be addressed.In this paper, W magazine, strategic planning and implementation of specific measures for research, from W magazine concrete reality through analysis of its internal and external environment, the integrated use of strategic management research tool for the development of strategic issues were W magazine research, and to develop its next five-year strategic development plan for W magazine, and according to this plan for the different stages of development of the next five years to make different strategic options. In order to ensure effective strategy to achieve, in the finalization of a number of specific implementation measures and safeguards for W magazine’s development strategy. Meanwhile, this paper attempts to provide an idea for reference and some do refer to the same type of theoretical guidance for the magazine manager.