Research On The Development Strategy Of XS Magazine

China news media industry reform for more than30years development, far exceeding the GDP growth rate of the same period, became the national economy the rapid growth of lubricant. Especially in the recent ten years, along with the rising of media economy in the entire national economy, industrial development and the news media more by many countries, each field’s favor and attention, the developed countries in Europe, American represented have actively launched a new practice of the new media industry development. In twentieth Century90time later period, the media industry China, has become the pillar of the national economy in fourth, periodical and newspaper industry as an example, the economic rate of return on investment in17%to50%, far higher than other economic types of industry. At the beginning of this century, China started the development of cultural industries, such as literature, economic, financial, social and other kinds of journals are trying to market-oriented operation. Eighteen since2013, the Party Central Committee "on comprehensively deepening reform of certain major issue decision" put forward, to establish and perfect the modern cultural market system, improve market access and exit mechanism, culture mechanism, encourage fair competition in various market entities, the survival of the fittest, promotes the flow of cultural resources in the National scope. In this context, research on the Chinese news industry more vital significance. According to the actual situation of their own, how to formulate the development strategy, in order to maintain the development advantages, has become an important topic for the development of the media industry in china. The background of this paper is the development of cultural industry in China, the research object of this paper is how the Economic Journal of financial periodicals to formulate development strategies, to deal with the challenge, this paper thinks, the magazine to the market, and the magazine is on the market must have their own development strategies.This paper summarizes the development strategy theory be concise and to the point. The Scientific Outlook on Development to industrial structure analysis, as well as the strategic management research tools, analyses the present situation and development trend of periodical industry, the use of PEST analysis tools, Potter five force analysis model, combined with SWOT analysis, studied the macroscopic environment XS journal development strategy and the enterprise’s internal and external environment, summarize the advantages of internal factors magazine the magazine and disadvantage factors and external opportunities strategy. XS magazine belonging to the world’s largest commercial banks:Industrial and Commercial Bank of China, by the former head office finance college paper industry restructuring, Talang forward in the reform tide China culture industry. As a brand ICBC head XX Research Center, XS magazine has its unique way of doing business. This paper focuses on the magazine of "quality" and "management" two goals, improve and explore its "published the three edition of the" brand strategy, the development of different readers and develop "management wisdom","wealth","life wisdom youth" development strategy, the strategic emphases and difficulties in the implementation of different are analyzed, and solutions are given. In order to provide a kind of thinking and some reference to similar development path of magazine and other business operators.