Exploration Of The Credibility Of Online Media

The swift and violent development of internet, makes the network media become the important channel that people understand news, obtain information. However, all sorts of following questions, make the public trust of network media face the severe challenge. This text mainly launches describing from three following respects.The first, network media and public trust of media.Public trust of media, refers to a kind of inherent strength which the public trusts and news media have by its own. On media in general, true, the nobleness and authority are the three most important factors. It is essential for any group organization to have good reputation that want to get permanent and long success. So is the news media. Public trust has a special meaning to the network media.The second, investigation on the current situation of the public trust of network media.The public trust of the network media which the investigation shows is not optimistic, and have obvious inferior position compared with such traditional media as the TV, broadcast, newspaper, magazine, etc.. Network pseudo event, network propagandize and infringe with the wind, questions that the network infringes and the other harmful information have weakened the public trust of the network media seriously. The reason to cause this kind of current situation is mainly as follows: the peculiar spread mechanism of the network; omission of relevant policies and law; shortage of the professional spirit of the network disseminator; drive of the external economic benefits, etc..The third, the countermeasure of strengthening the public trust of network media.In the face of the current situation with insufficient public trust of the network media of our country at present, it is necessary to make great efforts to implement the countermeasure of strengthening the public trust of the network media from several following respects. The government should make great efforts to accomplish: build and construct the flexible network media communication norm; explore the effectual management system which the network media gathers and edits news; improve thetransparency of government's information, and ensure that the correct orientation is maintained in public opinion; the rewards and punishment are clearly demarcated, also it is necessary to encourage the true and original news, and attack the behavior that manufacture and spread the false information. The network media must self-perfect too: strengthen the community responsibility consciousness of the network media; improve the employees' whole quality; strengthen the shielding of the network technology and restraint effect; accelerate cooperation between the network media and other media, etc.. Finally, the netizen individual should also accomplish: establish the lofty network ethics and moral concept; implement the strict network ethics to contain by oneself; dare to bear community responsibility to one's own network behavior. If these three respects can really realize making joint efforts and coordinating, the promotion of the public trust of the network media will be within sight.