The Public Trust On Media

Under market economy system, to pursue more economic interests, many media do not hesitate to make the exaggerating news and the false news,which can be their selling points attractting attention from the public. These practices greatly damage the credibility of our media. Decline in the credibility of mass media has become a serious social promblem which our media have to face. The writer attempts to define the public trust on media and find its content from the sociological trust theory as well as the word formation theory ; find all factors which contribute to the affectstions of public trust. What's more, the writer trys to analyze positive impact the credibility brought to media . The writer also trys to conclude the social representation of the dacline of credibility, then find reasons for it. At last, the writer attempt to find a solution to reinforce the public trust on media though doing works in different circumstances: microcosmic circumstances—audience psychology,middle circumstances—media itself and macroscopical circumstances—the social environment. These solothion considered to be suitable for China's national conditions.