Curved Tobacco Marketing Information Systems In The Erp Implementation

With the irresistible trend of globalization, efficiency and computerizing are key to business. Under such environment, ERP has become a necessity for more and more enterprises to exist and develop. It's a highly integrated information system for material flow and financial flow. With development of IT and accumulation of experience, now ERP is not only the traditional stuff like manufacturing, finance and order management, but also distribution management, HR and DSS, etc. it enables business, even across multi regions or globally, to allocate and utilize limited resources in a more balanced and optimized way. In China, the concept of ERP has been introduced for more than 20 years and not a few enterprises have established and used kinds of ERP systems. But for most of them, the application is just limited to fields like inventory control, procurement management by using only part of the system. For tobacco industry, the building of information system, which started from the use of separate computers, has now developed to a new stage of constructing unified platform, unified database and unified network. During this process, most of the tobacco enterprises adjusted the organization and function according to scientific business process. With that, an integrated business information management system is established, with sales, inventory, procurement, production planning, manufacturing control, cost audit and analysis, finance audit and budget planning involved. Trend of MIS is to a higher degree of integration. So related work need to be managed in a more delicate way.MIS is a system made up of people and computers, which can collect, transfer, process and keep information, maintain and make use of information. As a subsystem of MIS, marketing information system collects related data from the market and offers them to marketing staff and decision making staff. It plays a very important role in marketing. In this thesis, the evolvement of ERP is introduced. Then MIS in ERP environment of QuJing tobacco is introduced, with focus on the analysis of its structural, Main function module , System development technology , database,, Data connection technology , technology and the implementation of marketing information system. , Participation has completed the marketing information system design .With the running of marketing information system, not only inventory is controlled to a proper level, data about products selling, revenue and market resource is refreshed timely as well. Thus the monitor of scattered located offices is enforced, which regulates the marketing management. It also help improve efficiency and provide accurate and timely marketing information for decision making by reducing the necessary time of data consolidation, statistics and enquery from days hours to seconds. Enhanced the information work efficiency, Has provided accurately, the prompt marketing information for the enterprise decision-making.