| News weekly is a magazine, usually published weekly, that contains reports and analyses of current events. Most of the contemporary news weekly involved in this research is started in 1990s in China. They are operating with models of Western news weekly. And they are different from the political comment news weekly rose in 1930s.Along with economic development in China, the middle class becomes an important social estate. People from middle class need the media what has more information, deeper analysis and more esthetically pleasing of reading. The news weekly hit the fancy of a great number of readers by the definite position, original viewpoint and IB-depth reporting.Also along with the marketization of media, the news weekly will face greater competition. On the one hand, the news weekly are confronted with other media especially the Internet. On the other hand, the Chinese news weekly is confronted with Western newsweekly.Proceed with the conception of competitiveness, this paper cleaned up some materials about quality and management of news weekly. Firstly, this paper analysed competition environmentand pointed that Chinese news weekly are facing great concussion from newspaper weekly, Internet and Western news weekly. But the news weekly has development space. Secondly, by analysing the essential competitiveness this paper pointed that marked position and IB-depth reporting with viewpoint are essential competitiveness of Chinese contemporary news weekly. Also the instability in weekly style and the problem of the relation between weekly and capital interfered with the essential competition. Finally, this paper came up with several advices for higher competitiveness. |
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