| In the face of the wave of new media,traditional news weekly were not show potential defeat as the newspaper media due to its characteristics of good ideas.But in the new media environment,the digital development of news weekly is an inevitable trend.Communication ecology in the new media environment present the trends of spreading digital,the public of discourse power,information fragmented,self media and so on.The news weeklies in our country facing the market risk including environment of competitive,audience,resource and technology.On the basis of giving full play to the advantages of the news magazine,news weekly must be combined with new media what based on computer and mobile communication technology,learn and draw on the advantages of the new media,innovate actively in order to adapt to the current media ecology.The subject of this research is based on the current media ecology and communication context,and focusing on the specific media of news magazine,grasping the overall situation of to advantages and development status of new media,the historical development of China News Weekly represented by China Newsweek.This paper expounds the new media environment news weeklies development advantages and short board,mainly discusses the news weeklies in the development of future,and then put forward the new media environment Chinese news weeklies development some suggestions:Build the user center thought,strengthen the service concept;Adhere to the capacity of the king,keep the core value;Pay attention to brand management,strengthen the core competitiveness;Construction of digital platform,to build their own characteristics. |
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