"new Wave" The Monthly Weidun Reasons, Analysis,

XinChao Journal undergone a great editorial change after Wusi Movement, consequently the style is quite different compared with that before the Movement, which lead to the financial depression of the Journal. As a comrade journal, XinChao, from the very beginning of founding the new journal, pays too much attention to editorial guideline; however, the issue of management and human resource are generally off the focus. The autumn of 1920, the publication of XinChao series came out, which turned out to be a bold decision that paved the way to the overall crisis of XinChao. After that, the circulation rocketed down dramatically and the ignorance on journalism management turned the dark side even darker. At the meantime, a large number of members in XinChao agency went aboard to pursue academic achievements and the refreshment of contributors were suffering. Thus articles were in desperate shortage. Contribution shortage, financial crisis and circulation shrinkage jointedly sink the XinChao Journal in a short time.