"human Flesh Search" Phenomenon And Its Public Governance

Network society is necessarily independent of the physical world because of its virtuality.; it cannot but deduct its own way of doing things because of its independence; it is certain to be a kind of actualized power because of its possibility.Internet mass hunting is a general summary of network pointing to reality, and such a behavior is bound to produce its own positive effect as well as negative one in virtual and real world. Through three main manifestation "Event Orientation: sunshine action which develop general opinion by events", "Individual Orientation: operation judgment from man to events", " Object Orientation: expose of personal information" , the spread of internet mass hunting is dependent on Social Networking Servings(SNS) based on "Six Degrees of Separation" theory, while the form of opinion about internet mass hunting can be explained by "The Spiral of Silence" theory as the logic behind transmission.The mirror image in reality of internet mass hunting reflects its realistic tension. Under the effect of " Anonymous Uniform", it can obtain public opinion on internet and manipulate the opinion to serve a particular purpose; it becomes an internet lynching under "Predicament of Collective Action" and has a trend of violence, which will influence social stability; it can be manipulated actively , and internet promoter , as "promising seed of fluctuation", carries through internet advertising, taking internet mass hunting as a marketing strategy; and "Ink Powder " theory establishes the possibility and feasibility for interne mass hunting, making it an internet deterrence and public supervision.Newborn things needs re-orientation under the fluid perspectives of the whole society after entering into inhere social system. This orientation is an understanding of the original position of internet mass hunting as well as a plan for its future role. In virtue of "Dismembering", internet mass hunting opens up possibilities of establishing public domain, and associating China's reality, internet mass hunting is but a domestic practice, which can be cultivated to be a routine channel for public opinion, an important way of assisting social management, a roll booster of creating a domestic discussion atmosphere and a nutrition utensil for cultivating civism.Due to the existence and alkalosis of predicament brought by oneself and predicament brought by others, internet mass hunting presents those antinomies: hard to control, division of power and responsibility and so on. After connecting the basic idea of "technology-dominating theory" and "society-dominating theory", four public governance visions of internet mass hunting is formed according to the basic model "morphogenetic cycle" in which Archer put the structure and function into the dimension of time: 1, perfection of technical, creating the stage of performance of internet mass hunting; 2, publicity of information, restricting the negative impact of internet mass hunting; 3, multi-sides support, maintaining the positive effect of internet mass hunting; 4, prudent legislation, building a internet environment of harmonious society.