| The paper explores reverse logistics in modern logistic theories. Although enterprise reverse logistic in China is still in its early stage of development, according to experiences of foreign enterprises, enterprise reverse logistics is a noteworthy sphere with great business potential. Books reverse logistics refers to recycling, re-manufacturing and reuse process of discarded or overdue books. The problem of reverse logistics of high return-rate and large-stock books has bothered book-issuers for a long time.The paper chooses one of the biggest and strongest issuers in China-Jiangsu Xinhua Books Group as research object, analyzes books reverse logistic management status quo within this group, finds out problems present and reasons. Based on research theory and methods at home and abroad, combined with personal innovation, the paper proposes the following books reverse logistics management policies:Firstly, optimizing overall books reverse logistics supply chain to form demand-pulling supply chain mode; secondly, improving operational efficiency of supply chain by utilizing supplier managing inventory and building integral returned purchase center; lastly, adopting modern marketing theories and innovative marketing means to reduce books reverse logistics quantity from very beginning. |
PDF Full Text Request