An Analysis Of The Predicament Of The Development Of The Old Chinese In The New Media Environment And The Countermeasures

In the market economy to the process of transition from a planned economy, brand of independent innovation and foreign-funded enterprises have emerged, China’s rapid economic growth, particularly commercial market prosperity. In the economic take-off of joyful at the same time, many with a heavy sense of history of the old are accelerating the disappearance, is sadly sign. From the early days to the beginning of the new century, the surviving old from more than ten thousand dropped to one thousand, to 2006, re validated only old Chinese one thousand. Most of these old brands have hundreds of years of history, is a part of our cultural heritage thick and heavy in colours, so old gradually decline to be attracted the attention of the society.Old Chinese media development experience from the word-of-mouth spread, outdoor advertising, print media to broadcast television era, the promotion development strategy can quickly adapt to the changing of media of the pace, and achieved rapid development. But into the era of new media, the media environment compared to traditional media is more complex, more challenging. Many old Chinese cognitive or new media tasted of new media lack, of no importance in mining of new media. This article mainly revolves the old Chinese media development road expansion, exploration and analysis of dilemma of old Chinese, the new media promotion strategy as the research center, to help the old to find countermeasures for the development of time-honored brands in the new media era, to promote the prosperity of the revival of old chinese.