| Under the new norm, proposed the establishment of a long-term and in-depth and real estate regulatory mechanism of the new urbanization strategy, the entire real estate industry development model will enter the fine, intensive development of the times; in the field of commercial real estate as the real estate industry’s most room for development with the rise of the Internet in recent years, changing the way people consume, so that the traditional business model is undergoing a revolutionary subversion; in the city center area of commercial property throughout the commercial real estate market accounted for a large share of the capacity and increasing the value of the most strong, but the lack of choice in the pre-leasing format, layout, engineering design, line planning, property management, commercial property rental leads, did not play its greatest value, and even vacant phenomenon everywhere.The article reviewed on the basis of the classical theory of theoretical and empirical research district, rent theory, saturation theory, choose Hangzhou stock commercial property for the study of the home, introduced the main shopping district and a representative of the street changes and other causes of Hangzhou discussed in detail the status quo Hangzhou stock commercial property; from external factors(district saturation, transportation), the property itself(property rights, construction planning and design as well as ancillary facilities), operations management(positioning, investment, property management) and other three Construction of the core elements of the impact of aspects of commercial property to enhance the value and use of case analysis, cluster analysis, interviews, surveys, studies of these factors enhance the value of commercial property correlations; combined with the practical operation of a number of projects of practical experience, proposed Recommended Strategy rational layout and format engineered, based on expert interviews and related operational personnel, summarizes the turnover backstepping method, rent levels and project benefits analogy pricing pricing strategy constitutes the stock of commercial property; at the same time G52 project combines the use of a strategy to enhance the value of research and analysis examples, making the value of the property has been greatly improved.Research paper to enhance the value of the property business strategy will help revitalize the stock of commercial real estate, to achieve urban organic renewal, economic return of the property value and better social benefits. The stock of commercial property in Hangzhou’s heart can not be copied because it occupies, and has scarcity and value, is to be discovered diamonds in the rough piece, should and can be a reasonable layout formats and engineered to meet the market’s pricing strategy, strengthen ability to capture high-quality format means the value of the stock of commercial property in Hangzhou has been effectively improved. |
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