Research On Tourist Education Based On Visitor 's Perception

With the development of tourism, today’s tourism gradually changes from casual sightseeing to cultural perception type and presents higher requirements for tourists’ cultural accumulation and cultural quality. At the same time, with the constant occurring of tourists’ bad behavior in tourist activities and their increasingly expanding adverse impact on tourist activities, tourists’ education receives tourism researchers and tourism operators’ high attention. Therefore under the background of our tourists’ education starting and relative theory needing further study, there is an important theoretical and practical significance to study and discuss tourists’ education from the angle of tourists’ perception.Tourist attraction, as the body of sightseeing, not only has the function of satisfying tourists’ ascetic pleasure but also has the function of guiding, regulating and managing tourists. Tourists’ education, as the bridge of tourists and scenic spots, plays an important role in enriching tourists’ experience knowledge, guiding tourists’ behavior and increasing tourists’ experience, Lvshun national scenic area, as one of the more famous tourist attractions in Dalian, is crucial in the development of Dalian’s, in recent years, which the rapid development of scenic spots, tourism education in Lvshun scenic about tourists’ education, is not only beneficial to better relative theory study about also helpful to the constant and healthy development of tourists’ education in scenic spots.As a result, based on collecting relative literature and field investigation, this paper uses interdisciplinary study, systematic analyst is and other research method and theoretically and practically explores tourists’ education in scenic spots from the angle of tourists’ perception.In theoretical study, this paper collects and explains tourists’ education theory based on tourists’ perception.In additions by using cognitive theory and pedagogy, it also discusses the functional significance, objections and content, means and methods from the point of tourists. Meanwhile it also explores the effective evaluation of tourists’ education in scenic spots through analyzing tourists’ acquisition of scenic knowledge,change of their attitude and behavior intention and their satisfaction of tourists education in scenic spots.In concrete study, taking Dalian Lvshun national scenic area as an example, through questionnaire survey, in-depth interviews and other forms, this paper uses the analysis of a variety of statistical methods.It evaluates tourist education effect in scenic spot through rd attitude and behavior intention two levels. It analyzes tourists demographic variables influence on knowledge acquisition, attitude and behavioral intention and discusses the evaluation of the importance and satisfaction of all factors of tourists towards Lvshun scenic area. According to a survey, tourist education system of Dalian Lvshun national tourist scenic area has a certain effect on growth of tourist knowledge and visitors can obtain certain emotional experience. On the whole, it has a better satisfaction.In term of suggestions, this paper conducts a simple analysis of the suggestions to presenting a better tourists’ education in scenic spots based on relative theory and example study. It holds that only through improving technology explanation system of scenic tourists’ education,seeking mufti-field cooperation, highlighting the development of education projects, strengthening media supervising and advising and accelerating the change from mass tourism to wisdom tourism can we practically improve the effects of tourists’ education to promote the quality of tourists’ perception and sustainable development of scenic spots.