The Study About Scenic Area Exploiting Based On Tourists’Perception In Haizhou Guandi Temple

Tourism is been defined as one of the important industry in the’Twelfth Planning in Shanxi’. As one of the cultural scenic areas in Shanxi, Haizhou Guandi Temple has some problems, for example, how to exploit the tourists’ market actively, how to exploit the tourism products to attract the tourists and make the tourists stay more time in Guandi Temple so to satisfy the diversity and variability of tourists’demand, how to make Guandi Temple come to the fore in our country, how to improve the re-visit rate of the tourists to make the spot develop more quickly and much better so that it can drive the tourism in Yuncheng.For this purpose, this paper has mainly used Questionnaire Survey method, combining with Literature Review method, Empirical Research, Interviews. This paper has mainly scientifically analyzed the tourists’ perception which includes the tourists’demographic features, behavior features in tour, psychological features after tour with EXCEL. In addition, it has analyzed the tourists’attitude about Guangong faith. Based on this, it has provided some exploited advice in Haizhou Guandi Temple. Hope it will help the study about tourism in cultural spots.There are six chapters.Chapter one:introduction. It includes the background, methods, significance and the object of the study. Also, it has defined some relational concepts.Chapter two:Remarks and reviews on domestic and foreign tourists’ behavior. In this chapter, the writer has analyzed many materials which are related about tourists’perception and behavior and Guandi Temple in Yuncheng.Chapter three:some introduction about Guandi Temple in Yuncheng. There are the location, the climate, the main tourism resources in this chapter. In addition to this,it has introduced the history of Guangong culture and the present tourism situation in Guandi Temple.Chapter four:the analysis about the result of the survey papers. In this chapter, it has the demographic, behavior and perception features of the tourists.Chapter five:some advice about the exploitation of the spot. This chapter has raised some advice which can solve the front problems.Chapter six:summary and except. It has summarized the conclusion of the paper, analyzed the shortage of the paper and the problems which should be solved in future.