Research On Brand Marketing Strategy Of Modern Animal Husbandry Company

Dairy industry is a set of agricultural, industrial and tertiary industry for a long-chain industry. With emphasis on food safety, people require companies to provide more high quality and safe products. Brand is not only the ultimate expression of the strength of the enterprise, but also business process integral part of sustainable development. Building corporate brand can give benefits and services consistent commitment, but also reflects the corporate values, culture and personality. Hit, However, China’s dairy market is highly competitive, coupled with several major food safety problems led to the development of the dairy industry, dairy trust’ significant setbacks.Research thinking in this paper is as follows. First, examine the status quo and development prospects of the domestic dairy industry. Secondly, the analysis of the main problems of the current situation and the development of modern animal husbandry exist. Then, on the basis of theoretical analysis, combined with the reality of the situation, this paper analyzes the modern animal husbandry brand marketing strategy. Utilizing SWOT does a comprehensive assessment and analysis of modern farming brand’s the advantages, weaknesses, opportunities and threats. On this basis, discuss its brand marketing strategy. Modern farming brand marketing will be divided into, establishment, promotion, development, brand management, four phases. To successfully brand marketing, enterprise must proceed from the aspects of brand positioning design, brand promotion, brand market expansion, brand extension and decision-making. Finally, on the basis of the foregoing analysis, this paper put forward corresponding countermeasures of the modern farming brand marketing strategy.In short, the brand marketing strategy for dairy companies is related to the business, consumer and industrial development of the big issues. This is not only for the development of dairy dominant characteristic, but also for the development of other industries related to its great significance. Meanwhile, the dairy industry brand marketing is an important branch of agricultural marketing. In this study, the typical study done by companies, for example, will produce a wealth of marketing theory, and provide the path to the dairy industry can learn from brand development. This provides both theoretical vision have practical experience.