Analysis On The Influencing Factors Of Participatory Marketing In Network Environment

With the development of market economy and Internet technology, many means and methods of the marketing world is no longer adapt to the complex and changeful market environment of consumer demand, a revolution in the marketing world is quietly. The traditional marketing model and "interference type" or "viral marketing" has been unable to adapt to the needs of the development of the current enterprise consumer gradually occupy the market initiatively, enterprises must take measures to attract customers to their products. Integrate the current resources, set up customer oriented marketing system, is the enterprise current priorities, enterprises urgently need a kind of new marketing ideas to guide their behavior, that is the participatory marketing It is based on the theory of customer value and customer relationship management and networked era background of prompting enterprises and customers of mutual respect, mutual trust and coexist with a benign marketing concept. Participatory marketing is a pioneering breakthrough of traditional marketing methods. With the traditional marketing methods in the process of conducting participatory marketing for different enterprises pay more attention to their will and idea, to change from traditional persuasion, guiding and the customer as the center, efforts to meet customer needs. This makes enterprise marketing more human, were also more likely to make customers accept this way of marketing and more actively join in the marketing activity, and marketing personnel to carry out effective interaction, clearly and accurately tell your real thoughts. Not only closer the distance to the customers and the enterprise, but also improve the customer satisfaction effectively.