Research On Hangzhou Bank 's Live Mortgage Financial Products

Agriculture is the emphasis of the development of national economy in China, however, it is the weakness. The development of rural finance is important for agriculture. There is a basically integrated frame of rural finance in China, but it is difficult and expensive for financing, which is still a problem that can’t be resolved. It can bring opportunities for the peasants’ development to design, research and promote the innovative product about living mortgage and is able to be the method to solve the contradiction between the peasants and rural financial institutions effectively. With the title "Study on Living-Stock-Mortgage Financial Product in Hangzhou Bank", the paper gives profound understanding of the importance of promoting and innovating living stock mortgage in development of rural finance in China.This paper is divided into six parts. The first part is introduction, this part presents the background, purpose, significance, content, methods, innovation and deficiency; The second part is about the general situation of the development of living mortgage in China, which is that after issue of Property Law there are a few practices about living chattels mortgage that can be concluded as three kinds of innovative financial products of living mortgage:floating mortgage product, anti-guarantee product and bank insurance product. And it also analyses the accomplishment and shortage of living mortgage in China. During the development of living mortgage product we have got some accomplishments including solving the problems of living mortgage registration, bank credit funds entering the mortgage market of living animals, increasing of living mortgage types and improving the government support. But there are some shortages including fragility of livestock breading, inadequate capacity of agriculture insurance, great difficulty of executing guarantee and lack of rural finance professionals. The third part analyses the essential situation of living stock mortgage of Hangzhou bank. This part introduces the operation of two finance products "cow credit" and "pig credit" of Hangzhou bank, and then compares with the similar finance products of other banks from the following aspects; comprehensive financing costs, credit limits, convenience of peasants’ operation and convenience of bank operation, and then finds out the advantages of two finance products "cow credit" and "pig credit" of Hangzhou bank. The forth part tells the marketing problems of living stock mortgage credits including limited application, low coverage of living animals, difficult executing of pledges and lack of professionals; The fifth part tells the prospect and innovation of living stock mortgage of Hangzhou bank. The prospect can be described as the importance of stock raising to development of rural economy, various choices of civilians’ consumption and increasing policy support. It also puts forward some innovative ideas about developing new products, improving old products, training innovative talents of rural finance, management mode, policy supporting, cooperation and so on. The last part is the conclusion.